Branding is done to differentiate you from the crowd and to instill a mark of your company/service/value in customer’s mind. It is the face of your business. The more your work on it the better it looks to your customers.
- Brand Story Telling
- Visual Identity (Logo)
- Naming and tagline
- Strategy and Research
There is a story behind every brand. The world needs to know that story which is the embodiment of that brand. We help brands craft a story thats unique, relevant and authentic so that it could touch down emotions and make a solid connection of the customer with the brand.
Logo is small but very powerful in nature. It speaks for your brand and delivers the message which at times is even hard to encapsulate in words. Though the best logos look efforless in creation but behind them are countless hours of hardwork so that the end result reflects a perfect mix of design, creativity and technology. The logo image is somethign which communicates on behalf of your entire brand.
Naming & Tagline
Catchy, precise, relevant and simple (as much as possible). It takes a creative mind to come up with a name which will make you stand out from the competitors. Tagline is like the gold plating on the name. Let us help you come up with a name and tagline which aligns with your brand values.
Strategy & Research
A complete market research and SWOT(Strenghts, Weaknesses, Opportunities and Threats) Analysis is mandatory before launching a brand. Before launching a brand one needs to know the brand’s potential target audience and the way that target audience is expected to percieve the brand(Brand Positioning). The brand needs to have its core values identified and defined on the basis of which it will make its way to the top.
Once the brand name and logo’s are up then its time to promote them on all possible mediums. First things first, company’s letter heads, envelopes, file covers and stationary needs to be customised so that all things (whether on macro level or micro level) convey the same message. It is very effective in doing brand positioning.